Hey, Coming back again with another question which is really important and every business person asks them with themself before starting their business.
Do we really need a mobile app or website is enough for the initial phase of the business?
Offcourse Apps allow us to resolve customer questions, notify them of the discounts or offers you are providing, give a platform to directly interact with the brand or company, and suggest services the way they want. Mobile apps make customer service an easier and more efficient process for businesses.
Businesses from all corners of the planet, offering a ridiculous range of products, have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And you should too.
Now, I know what you might be thinking:
Our business doesn’t need any other platform to interact and sell products to our loyal customers!
And maybe that’s been the case in the past. But if you would like to organize for the longer term and begin seeing the huge benefits right out the gate, you’ll need a mobile app. Not convinced yet? Of course, you should not and here I am differentiating why your business needs a mobile app to gain the trust of your customers.,/p>
1. Provide More Value to Your Customers
Maybe you’ve sat down together with your employees and tried to nail down the simplest way to encourage more of this wallet-opening engagement from your customers. You want to extend their interaction together with your business to push sales, of course, but you furthermore may want to produce tier valuables for your customers that they can’t get anywhere else. One way to try to do this can be to form a loyalty program within your app. It would work like this:
The more customers interact along with your business and products, the more points they collect, which may successively be used for nice deals on the products they already know they need.
While both mobile websites and mobile apps have their own pros and cons, mobile apps can help you get higher conversions. They offer greater personalization and operational efficiency, on the side of multiple other exclusive features.
Mobile apps have the ability to work offline. Although apps too might require internet connectivity to perform tasks, they will still offer basic content and functionality to users in offline mode.
Apps usually store their data locally on their local devices, but websites normally use web servers. For this reason, data retrieval happens swiftly in mobile apps.
2. Mobile apps offer better personalization
Personalization is about offering tailored communication to users that supported their interests, location, usage behavior, and more. Mobile apps can let users found out their preferences at the beginning, supported which users are often served with customized content. Apps also can track and observe customer engagement, and use it to supply custom recommendations and updates to the users. Furthermore, they will also identify the situation of the users in real-time to supply geography-specific content.
3. Ease of sending notifications
Not even notifications, promotions, security alerts, new product launches, anniversary celebrations, and much more. You can share anything you want with your loyal customers which strongly make the bond with you by just downloading your mobile app.
Of course, An email is the best and the most widely-used business communication tool. Businesses have extensively used email (some almost abused it) to succeed in bent their users. As a result, email has lost the effectiveness it once had; its open rates and click-on rates have constantly dropped.
These notifications are of two types: push and in-app notifications. Both are the best alternatives for communicating with your loyal customers or app users in a far less intrusive manner.
The ability to send instant, non-intrusive notifications to users is so desired that it’s one of the main reasons why many businesses want to possess a mobile app in the first place. In-app notifications are the notifications that users can only receive once they have opened an app. Push notifications, on the opposite hand, are those notifications that users can receive no matter any activity they’re doing on their mobile device.
There are instances where the push medium of notifications has delivered click-through rates of 40%. In case you chose to stay with a mobile website or are running one while building an app, you’ll send your push notifications with VWO Engage.
4. Ability to work offline
It is probably the foremost fundamental difference between a mobile website and an app. Although apps too might require internet connectivity to perform most of their tasks, they will still offer basic content and functionality to users in offline mode.
Let’s take the instance of a banking app again.
The app can provide features like tax calculation, installment calculation, and determination of loan limits. These features can work even without the assistance of an online connection.
5. Freedom in designing
Even with all the technological advancements in web designing, mobile websites need to rely tons on browsers to perform even the foremost elementary functions. Mobile websites depend upon browser features like ‘back button,’ ‘refresh button,’ and ‘address bar’ to figure. Mobile apps don’t have any of these restrictions.
A mobile app is often designed with tons of elaborate functions, supported by advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.
There are more benefits like Apps can work faster than websites, Brand presence, New stream of conversions, Users spend more time on Apps, Making use of mobile device features, and many others.
So, here is the conclusion
Developing both mobile websites and mobile app for your business can prove to be a costly affair and you may have to choose one of the two channels, based on your budget and business goals. While both channels have their own pros and cons, mobile apps, especially, can assist you to get higher conversions and retention. Mobile apps promise better personalization and operational efficiency, including multiple other exclusive features.